By Jim Zuckerman
Among the best selling pictures in my photo library are pictures of Europe. It doesn’t matter which country – they all sell. Castles, cityscapes, festivals, windows and doors, cathedral interiors, and landscapes are all popular with calendar publishers, magazines, note card vendors, poster companies, stock photo agencies, and advertisers. I discuss how to market your work in my Making Money with your Photography course at Betterphoto (http://www.betterphoto.com/courseOverview.asp?cspID=108). One of the fastest ways to start making money with your personal stock library is to have salable subjects.
The photo below is a shot I did at Lake Geneva in Switzerland of Chateau de Chillon. It is typical of the types of images that sell. I have discovered that if my travel images aren’t as good as they could possibly be due to weather, the angle of the sun, distracting backgrounds, etc., skill in Photoshop to correct these problems makes a huge difference in the salability of pictures. Due to digital magic, the bar has been raised so high now that those photographers who insist on selling only unmanipulated photography have a hard time competing against those of us who make our pictures perfect. For example, in this picture I replaced a boring sky with one that has a lot more interest.
I was just invited to teach a four day photo workshop in Lucerne, Switzerland in July, 2007. If you are interested in learning more about this workshop to start taking a very salable group of images or just to have a great time and improve your photographic skills, here is a direct link for more information: http://www.lpworkshops.com/
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